Here's how we can partner with you
Drawing on 30+ years of corporate marketing leadership, The Good Partnr offers executive-level expertise in these key areas, available in both English and French.
Shared executive leadership
Access the leadership and strategic vision of a senior marketing executive through a flexible model adapted to your business reality.
Strategic direction & planning
Develop roadmaps and structure your annual planning with strategic perspectives that align marketing efforts with your business objectives.
Brand strategy & management
Evaluate, refine, or develop your brand strategy and provide brand management guidance across all touchpoints.
Content strategy development
Create a cohesive content approach that reflects your brand DNA while building your internal capabilities.
Media integration & partnership strategy
Identify and evaluate media integration opportunities to develop strategic sponsorship approaches and create authentic brand placements.
Effective brief development
Guide and coach the creation of clear and inspiring briefs that generate better creative outcomes.
Creative concept evaluation & refinement
Enhance your creative work through expert critical perspective and collaborative review sessions.
Visual presentation impact optimization
Elevate your visual presentations through targeted coaching sessions that teach principles of effective visual communication.
What is our pricing model?
It’s adapted to your company’s size and reality.
Contact us to discuss.
Frequently asked questions
What is The Good Partnr?
The Good Partnr is a bilingual advisory practice that provides executive-level marketing and business expertise to enterprise of all sizes without the overhead of a full-time marketing team. We offer flexible, on-demand marketing services in both English and French.
Who can benefit from The Good Partnr's services?
Small to medium businesses, entrepreneurs, and growing companies who need senior-level marketing guidance but cannot justify hiring a full-time marketing executive. We work with businesses across food, retail, and creative industries.
What marketing services does The Good Partnr offer?
We provide 8 core services: Shared executive marketing leadership, Strategic direction and planning, Brand strategy and management, Content strategy development, Media integration and partnership strategy, Effective brief development, Creative concept evaluation and refinement, and Visual presentation impact optimization.
How much do The Good Partnr's services cost?
Our pricing is flexible and adapted to your business size and reality. We offer pay-as-you-go options so you only pay for what you need, when you need it. Contact us for a free 30-minute consultation to discuss pricing tailored to your specific needs.
Do you offer services in French and English?
Yes, all our services are available in both French and English. As a bilingual practice, we’re uniquely positioned to serve Canada’s diverse business landscape and can work with clients in their preferred language.
What makes The Good Partnr different from other marketing consultants?
We’re not an agency or traditional consultant. We’re a collaborative partner with 30+ years of executive marketing experience from both agency and corporate sides. We work alongside your team as your “Good Partnr” – standing with you, celebrating victories, and helping navigate challenges.
How do I get started with The Good Partnr?
Book a free 30-minute consultation where we’ll discuss your marketing challenges and how we can help. This initial conversation helps us understand your needs and determine the best approach for your business.
What industries does The Good Partnr specialize in?
We have deep expertise in food marketing, retail, advertising agencies, with experience at major companies like Loblaw, Sobeys, and Costco. Our strategic approach and collaborative methods apply across various industries and business sizes.
Can small businesses afford executive-level marketing expertise?
Yes! That’s exactly why The Good Partnr exists – to democratize executive-level marketing expertise and make it accessible to businesses of all sizes through flexible, affordable partnership models.
What is Guylaine's background?
Guylaine Lessard, founder of The Good Partnr, boasts 35+ years of marketing experience in both agency and corporate environments. She’s known for her collaborative approach, strategic thinking, and passion for helping others succeed. She’s also a certified plant-based coach and passionate photographer.